The Zero-Funnel Method — Dr. Alex Monas

You have a certification. You have a burning desire to do something real. And you have a profound, terrifying lack of paying clients.

So what do you do?

You wake up. You build content calendars nobody reads. You tweak your website colors for the fifth time. You record Instagram reels that make you feel like an imposter.

You are doing absolutely everything except the one thing that actually builds a coaching practice: talking to human beings.

You are using "marketing" to avoid the thing you are actually afraid of. Sitting in front of a real person, naming your fee, and being entirely present in their life.

A typical online funnel costs €400 to acquire a coaching client. A conversation costs the price of a black coffee.

From page 12: The Day 1 Quick Start

Before we talk about what's in this guide, I want to give you the exact exercise from Chapter 2. You can do it right now, for free.

Text three people you already know.

Not coaches. Not prospects. People. Friends, former colleagues, acquaintances you haven't spoken to in a while.

The text:

"Hey [Name] — been thinking about you. How's [specific thing they mentioned last time you talked]?"

That's it. No pitch. No agenda. No mention of coaching. Just genuine contact with three humans.

Every full coaching practice I've ever seen was built on conversations with people the coach already knew. Not strangers from Instagram. Not leads from a funnel. People they'd had coffee with, worked alongside, or met at a dinner.

Write down the three names right now. Not in your head — on paper or in your phone. Do not read the next section until you hit send three times.

What's inside

The entire internet marketing industry is trying to convince you that you need a funnel. They are lying. They are selling you a distraction.

I know, because I built those funnels. I spent my life savings twice on coaches who told me to. I diagnosed my own ADHD three times while hiding behind blog posts. I almost quit.

Then I stopped performing. And I started having conversations with human beings.

What you will find in these 66 pages:

The "Not-Yet" List: The exact tracking system I use to maintain a waiting list
The 100 Conversations Challenge: Stop tracking leads. Start tracking human interactions
The 30-Day Presence Practice: Note: it's harder than it sounds
What happens in the room: The fee conversation. Handling "I can't afford it" without discounting
Sessions 2–10: The complete engagement arc, from first session to graduation
The fee journey: From your first fee to your full fee — the 3-year arc
The full practice: Retention, renewal conversations, when to fire a client
Beyond 1:1: Groups, workshops, hiring — and the identity shift required
The six-figure map: Month-by-month numbers, the plateau, protecting the practice
Case studies: Real results, honest timelines, different paths
Templates: The email test, fee-setting worksheet, conversation log, and email templates that pass the "who wants something" test

What this is NOT

This is not a course. There are no videos, no drip sequence. It's a book.

This is not for coaches who want passive income. Coaching is a craft. You trade presence for transformation. That doesn't automate.

This method is for the coach who is tired of the noise. Who knows deep down that the work is in the relationship, not the algorithm.

The 90-Day Guarantee

Try this for 90 days. Have the conversations. Send the proposals. Track the numbers.

If you've done the work honestly and you still don't have paying clients — email me. I'll coach you through what's stuck. For free.

Not a sales call. A real coaching conversation about what's specifically blocking you.

I can offer this because in every case I've seen, the method works. If it's not working, there's a specific, findable reason. And it's usually one conversation away from being resolved.

Who wrote this

Dr. Alex Monas. PhD (in something completely unrelated). ADHD diagnosis (three times). Spent all his money twice on coaching. Built a full practice through conversations alone.

Never ran an ad. Never built a funnel. Has a waiting list he maintains by saying "not yet" to people — the same tool he teaches in this guide.

The math

You're about to spend $67 on this guide.

One client from the Zero-Funnel Method — at even $150/session, meeting weekly for 3 months — is worth $1,800.

That's a 27x return. From one client. In one quarter.

The average coach who applies this method lands their first client within 3–4 weeks.

P.P.S. If $67 feels like a lot for a 66-page PDF — stop reading and notice that exact feeling in your stomach right now.

That tight feeling? That is the exact same feeling keeping you from naming your own fee.

You are projecting your own broken money beliefs onto this page. You are negotiating with yourself.

Chapter 7 is about dismantling exactly this.

Your well-being is never at stake. Only your well-thinking.